Yelp: The Numbers Don’t Lie

I like Yelp. When they started to gain traction and popularity in Vancouver I thought there was an opportunity for consumers to have a genuine alternative to the disingenuous competition as it relates to my industry. However as time passes I’m becoming increasingly uneasy about my decision to endorse Yelp.

When a consumer visits Yelp to read about a moving company they see the name of the reviewer, a smattering of clerical information in addition to their review. The reviews you see at first glance contrast with a category of reviews at the bottom of the page entitled ‘Reviews
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