Yelp: The Numbers Don’t Lie

I like Yelp. When they started to gain traction and popularity in Vancouver I thought there was an opportunity for consumers to have a genuine alternative to the disingenuous competition as it relates to my industry. However as time passes I’m becoming increasingly uneasy about my decision to endorse Yelp.

When a consumer visits Yelp to read about a moving company they see the name of the reviewer, a smattering of clerical information in addition to their review. The reviews you see at first glance contrast with a category of reviews at the bottom of the page entitled ‘Reviews
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How To Move A Couch Over A Roof Top – PROPERLY!


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Bed Over A 4th Floor Penthouse Balcony – Citymove.ca


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Sofa Over A Balcony!


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Stop It!

Common sense is not so common.
Voltaire

What do magazines, rocks and paint cans have in common? They’re often used by Vancouver movers to prop doors open. Now I know what you think -”What does a door stop have to do with my move?” A lot actually. As I’ve touched on many times in the course of my blog posts, moving is all about the details. You don’t just get an expensive truck, throw on some flashy graphics and instantly become a skilled mover. The ability to move furniture carefully and efficiently mirrors the development of many faculties, from spatial …
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