Yelp: The Numbers Don’t Lie

I like Yelp. When they started to gain traction and popularity in Vancouver I thought there was an opportunity for consumers to have a genuine alternative to the disingenuous competition as it relates to my industry. However as time passes I’m becoming increasingly uneasy about my decision to endorse Yelp.

When a consumer visits Yelp to read about a moving company they see the name of the reviewer, a smattering of clerical information in addition to their review. The reviews you see at first glance contrast with a category of reviews at the bottom of the page entitled ‘Reviews
Read more …


How To Hire Movers in Vancouver – Redux

Citymove.ca

Hiring a mover in Vancouver is like going to the dentist, no one enjoys the process. But in the same way that preventative maintenance lessens dental pain, a thorough and pragmatic search can lessen chances of a poor move. All movers in Vancouver advertise their services in various media. Some for example rely on the print medium, internet or both. Within these advertisements are the clues required to begin solving the question; how do you find a good mover?

The first question a consumer should ask themselves is this; do I need a professional mover? If the answer is yes, …
Read more …


Death of the Testimonial | Can HomeStars Be Trusted?

Citymove.ca

Is the testimonial dead? You know the ones – from sites that urge you to “read reviews and write reviews.” There was a time when a testimonial was a valuable addition to a company profile: a laudatory acknowledgment of a company’s superior performance in their particular field. Today there are many sites dedicated to the seemingly objective review of a company and its services, but has a good idea in principle, gone badly in practice?

I was recently contacted by a representative of one of these sites and informed that our company was in the running for the coveted title …
Read more …