Yelp: The Numbers Don’t Lie

I like Yelp. When they started to gain traction and popularity in Vancouver I thought there was an opportunity for consumers to have a genuine alternative to the disingenuous competition as it relates to my industry. However as time passes I’m becoming increasingly uneasy about my decision to endorse Yelp.

When a consumer visits Yelp to read about a moving company they see the name of the reviewer, a smattering of clerical information in addition to their review. The reviews you see at first glance contrast with a category of reviews at the bottom of the page entitled ‘Reviews
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Moving Company Franchises: The Blind Leading The Blind.

Many people aspire to be self-employed. Flexible hours, independence in decision-making and a belief you are building your own future fuel the desire to go out on your own. Not everyone however has a skill or a unique idea to pursue, therefore some follow a more tried-and true formula; the franchise. In simple terms a franchisee (you) is granted the right, or licence, to market the franchisor’s (the company) product or service in a selected area. Drawing on the company’s specialized experience, proven success and the ability to replicate that which makes them successful, the premise is that you too …
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Movers in Vancouver: When Deception is King

                 “If you want to swim with the fishes, you must get used to the water”

– Chinese Proverb

What is the most vague word in a Vancouver movers’ advertisement? “Professional.” And if you were to scratch at this thin veneer of competence, you will expose a more authentic identity. An identity, based on deception in a variety of guises, from multiple websites and phone numbers under single ownership to bait and switch, overcharging, counterfeit testimonials, website content theft, concealed company ownership and more. Why is this?

The moving business is a rara avis. In an age of government …
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Is Three a Crowd?

Citymove.ca

Hiring a moving company is a daunting process with a multitude of choices. Each company highlights what they believe a customer is looking for; some draw attention to their price, others to their service. Inherent within the price and service consideration is the element of manpower: how many men does your job require? Generally an apartment move requires two men and a truck. However, recently I have seen advertisements which promote three men as standard instead of two. How can you assess the needs of your move?

There are several circumstances under which you can benefit from a third man. …
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