Yelp: The Numbers Don’t Lie

I like Yelp. When they started to gain traction and popularity in Vancouver I thought there was an opportunity for consumers to have a genuine alternative to the disingenuous competition as it relates to my industry. However as time passes I’m becoming increasingly uneasy about my decision to endorse Yelp.

When a consumer visits Yelp to read about a moving company they see the name of the reviewer, a smattering of clerical information in addition to their review. The reviews you see at first glance contrast with a category of reviews at the bottom of the page entitled ‘Reviews
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Binners are Winners!

We were driving from a largely disorganized job when the usually reticent “H” (or haitch, if you prefer) spied a green dumpster in the alley and murmured ” A customers’ best friend”. Hah! – good one methinks.

It’s true, a fundamental mistake made in the preparation for a move is the lack of purging. Instead of using the opportunity to throw sh*t away, people invariably drag their trap to the new venue with predictable results. Take for example a recent move we did from a large one bedroom to a smaller one. People generally have poor spatial recognition and after …
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How Long Will My Move Take?

Citymove.ca

When quizzed about how much time a move might take, my former boss liked to say “It takes what it takes.” And while there is nothing like a Bertuzzi-esque circular tautology to bring a smile to a customers’ face, these days we like to be less obtuse. There is a variety of factors that contribute to the amount of time a job takes. They include, though are not limited to, number of items to be moved, distance from apartment to truck, stairs v. elevator, packing efficiency and more.

The quickest moves we see are people on the ground floor of …
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