Citymove.ca – Mover of The Year – Picture That!

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BBB Trusted Moving Pros – Search The Better Business Bureau
To Find Honest Ratings and Reviews
vancouver.bbb.org/MovingCompany
 

I saw this paid link recently on Google AdWords. What caught my eye wasn’t the Better Business Bureau (B.B.B.) paying for ad space, but the body of the ad itself. “To Find Honest Ratings And Reviews” (italics added). The inference was clear: ratings and reviews found elsewhere may not be veracious. And they are right. I wrote about this in 2009 and the truthiness of ratings/reviews persists, though the topic is under increasing scrutiny. So what now?

With the subjective …
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